Marketing Support and Workshops

Marketing Support & Workshops

Avail of one of our cooperative marketing initiatives or increase your knowledge of the island of Ireland by attending one of our educational trips and B2B workshops on offer throughout the year.

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Marketing Support and Workshops


Co-operative Marketing Support

Tourism Ireland's co-operative marketing programmes cover a range of joint partner-led activities designed to promote the island of Ireland as a holiday destination.  Campaigns are co-operatively funded and approved by Tourism Ireland.

Travel trade partners must complete an application form for discussion, agreement and approval.  Once approved, Tourism Ireland will match up to 50% of the total investment in the marketing activity subject to certain conditions.  The Tourism Ireland contribution is inclusive of VAT.  Programme objectives must be agreed in advance and the partner should indicate how performance of the programme will be measured.

For more information and an application form, please contact your local Tourism Ireland market representative.


Travel Trade Workshops 

Tourism Ireland, through our partners Fáilte Ireland and Tourism Northern Ireland, facilitate a range of educational fam trips and buisness to business workshops throughout the year.

Meitheal & Meet The Buyer

These events are among the most important in the Irish tourism event calendar, allowing industry on the island of Ireland to showcase some of the most compelling and attractive experiences Ireland has to offer.  The Meitheal workshop (2 days) and Meet The Buyer workshop (1 day) will facilitate approximately 18,000 scheduled appointments with over 400 overseas trade partners.  Trade partners from over 18 countries are represented including, Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Great Britain, Italy, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland & USA. Many tour operators participate in familiarisation trips throughout the island of Ireland before and after attending the workshops.

2018 Dates: 
Meitheal:    Tuesday 17th & Wednesday 18th April
Meet The Buyer:  Thursday 19th April

Contact your local Tourism Ireland market representative to find out more on Meitheal/Meet the Buyer or any other In-Ireland Events taking place in 2018.