Tourism Ireland undertakes various marketing campaigns throughout the year and continuously works with overseas travel trade partners to exploit opportunities to increase visitor number to the island of Ireland. This section offers information on the best ways you can make the most out of working with us.
Co-operative Marketing Support
The objective of Tourism Ireland's Co-operative Marketing investment is to support tourism partners to gain shares from competitive destinations outside the island of Ireland.
Travel trade partners must complete an application form for discussion, agreement and approval. Once approved, Tourism Ireland will match up to 50% of the total investment in the marketing activity subject to certain conditions. The Tourism Ireland contribution is inclusive of VAT. Programme objectives must be agreed in advance and the partner should indicate how performance of the programme will be measured.
Tourism Ireland funds will not be invested in activity where the focus is share gain of traffic within the island of Ireland.
For more information and an application form, please contact your local Tourism Ireland market representative.